MINUTES OF MEETING
UNIVERSITY.PARK.RECREATION.DISTRICT. STRATEGIC PLANNING COMMITTEE MEETING
Wednesday, February 11, 2026
3:00 pm
Business Offices
8301 The Park Boulevard, University Park, FL 34201

Strategic Planning Committee Members present in person or via Zoom: Jim Freedman	Chair
Ronni Loundy	Vice-chair
Barbara Somma	Secretary
Ken Schreder	Member
Steve Swanson	Member Also, present in person or via Zoom:
Sally Dickson	Chairperson – University Park Recreation District John Fetsick	General Manager – University Park Country Club
Sydney Johnson	Communications Director – University Park Country Club
Kwame Jackson	Assistant District Manager - PFM
Various audience members

FIRST ORDER OF BUSINESS	Organizational Matters
Call to Order, Roll Call, Pledge of
Allegiance
The meeting was called to order at approximately 3:00 pm by Ronni Loundy. Those in attendance are outlined above with all committee members present in person. A quorum was conﬁrmed.

Public Comments
No public comments were made.

SECOND ORDER OF BUSINESS	Business Matters CONSULTANT RFP UPDATE
John Fetsick provided a status update followingapproval and advertisement of the Strategic PlanningConsultant RFP.

He reported that three major consultingfirms intend to submit proposals: McMahon Group, GGA Partners (partneringwith Peacock and Lewis), and Strategic Club Solutions. McMahon Group, which previously presented to the committee, is expected to resubmit under the revised RFP terms.

RFP submissions will close on February 20, 2026, with a public openingscheduled for 12:15 pm that same day. The anticipated award date is March 13, 2026.

The committee agreed to hold a workshop duringthe week of March 2 to review proposals prior to makinga recommendation to the Board.

John Fetsick will distribute all proposals electronically followingthe public opening.

THIRD ORDER OF BUSINESS	COLLABORATION WITH UPCAI
John Fetsick and Jim Freedman provided an update regarding discussions with Tom Christopher, President of UPCAI. Mr. Christopher expressed interest in having the UPCAI Board and Chair Council participate in the strategic planning process.

The committee discussed the value of meaningful participation and collaborative engagement throughout the process. It was noted that the Chair Council may assist in encouraging resident participation in upcoming surveys and engagement initiatives.

Barbara Somma suggested clarifying participation roles and expectations to ensure alignment and a productive working relationship among the entities.
The committee expressed support for coordinated involvement of UPCAI and the Chair Council in the strategic planning process.

FOURTH ORDER OF BUSINESS	JOINT COMMUNICATIONS PROJECT UPDATE: UPRD, UPCAI, & PBM
Ronni Loundy provided an update on the development of joint communication materials intended to clarify the roles, responsibilities, and beneﬁts of UPRD, UPCAI, and PBM.

It was noted that communications efforts remain temporarily paused pending ﬁnalization and legal review of the Mutual Cooperation Agreement. The committee discussed whether inclusion of the Mutual Cooperation Agreement in joint materials was necessary or whether it could create confusion or additional questions if circulated prematurely. The committee agreed that communications initiatives will resume following the UPRD Board election.

Sydney Johnson, Communications Director, and Dawne Waite, Graphics Administrator, recommended utilizing ﬂyers or brochures rather than posters for community outreach to improve portability and distribution ﬂexibility.

The committee discussed developing informational materials outlining the ﬁnancial and structural beneﬁts of the district and proposed scheduling a workshop to reﬁne RD beneﬁt materials and determine presentation form.
Action.Items¿
Committee members will submit RD beneﬁt materials to Sydney Johnson for compilation in advance of the workshop.

FIFTH ORDER OF BUSINESS	MEMBERSHIP DEMOGRAPHICS & STRATEGY
Jim Freedman led a discussion regarding membership demographics and long-term strategy.

The Committee Input Summary included in the meeting packet was referenced during discussion to support the conceptual review of membership categories and long-term demographic trends.
Recent analysis conducted through the Finance Committee, including review by Paul Fay, indicates that approximately 35% of full golf members are over the age of
75. The committee discussed long-term revenue considerations and emphasized the importance of validating assumptions with data.

The committee agreed that demographic and usage analysis should continue through the Finance Committee and that ﬁndings should be incorporated into the broader strategic planning framework.

SIXTH ORDER OF BUSINESS	ONLINE FEEDBACK SYSTEM
John Fetsick provided an overview of a proposed survey software solution from Club Insights to collect event feedback and ongoing member sentiment.
The committee discussed integrating a member feedback portal into the club’s website and mobile application.

Action.Items¿
John Fetsick and Barbara Somma will meet with Club Insights on February 16, 2026, at 11:00 am. The goal is to launch a member feedback portal on the website and app by the March meeting.

SEVENTH ORDER OF BUSINESS	LOW-COST AMENITIES FOR SOCIAL MEMBERS
Jim Freedman presented discussion concepts related to potential low-cost amenities appealing to social members, including bocce ball, cornhole, and horseshoes.

Bocce courts were discussed as a potential option, with consideration given to possible placement near Courts 10 and 11.
The committee agreed to explore feasibility and emphasized that any new amenity should include organized member-run programming to support sustained engagement.

EIGHTH ORDER OF BUSINESS	CONCEPT OF ANNUAL COMMUNITY TOWN HALL MEETING
Ronni Loundy and Greg Selep led discussion regarding reinstating an annual community town hall meeting to improve transparency and communication among UPRD, UPCAI, and PBM.
The committee discussed logistical considerations, including venue capacity and cross-entity coordination. Alternate venue options may be explored if necessary.

The committee unanimously supported reinstating an annual community town hall
meeting.
Action.Items¿
Greg Selep volunteered to coordinate logistics and develop a proposed agenda and format for the ﬁrst town hall meeting.

Next Meeting Scheduled

Date	Meeting Type	Time	Location	Note	
March 11, 2026	Strategic Planning
Committee Meeting	3:00 PM	Business Offices	In person or
by Zoom	

Strategic Planning Committee Member Requests & Public Comments
Committee members were asked to review the RFP submissions once distributed following the February 20, 2026 public opening and to provide input in advance of the March workshop (pending scheduling).
A committee member noted that further discussion of the Senior Membership concept remains pending. It was also stated that the committee is awaiting additional data and that the Finance Committee continues to evaluate the ﬁnancial framework associated with the concept. No formal proposal has been introduced at this time.
There were no public comments.

Adjournment
The meeting was adjourned at approximately 4:32 pm.