3501 Quadrangle Blvd., Suite 270, Orlando, FL 32817
Phone: 407-723-5900	Fax: 407-723-5901
https://universityparkrd.com/

The committee meeting of the Strategic Planning Committee of the University Park Recreation District will be held on Wednesday, February 11th at 3:00 pm at the Business Offices located at 8301 The Park Boulevard, University Park, FL 34201 and or virtually.

Meeting ID: 873 9095 1556 Passcode: 765455
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Strategic Planning Committee Meeting Agenda

Organizational Matters
Call to Order
Roll Call to Conﬁrm Quorum
Public Comment Period
(For any members of the public desiring to speak on any proposition before the Committee)
Business Matters
Consultant RFP Update
Presenter: John Fetsick
Status update following approval and advertisement
Next steps as submissions are received

Collaboration with UPCAI
Presenter: John Fetsick
Participation in UPRD strategic planning meetings
Updates at HOA Chair Council meetings
Engagement of neighborhood chairs
Joint Communications Project: UPRD, UPCAI & PBM
Presenter: Ronni Loundy
Update on Development of joint communication materials
Clarification of roles, responsibilities, and benefits
Membership Demographics & Strategy
Presenter: Jim Freedman
Data gathering related to aging membership and demographic trends
Strategies to address membership participation and structure
Discuss Committee Input Summary

Online Feedback System
Presenter: John Fetsick
Overview of potential software solutions
Discuss proposed approach and next steps
Low-Cost Amenities for Social Members
Presenter: Jim Freedman
Discussion of potential amenities appealing to social members
Examples include bocce ball, cornhole, and horseshoes

Concept of an Annual Community Town Hall Meeting
Presenter: Ronni Loundy
Discussion of annual town hall meetings
Next Meeting Scheduled
Date	Meeting Type	Time	Location	Note	
March 11, 2026	Strategic Planning Committee Meeting	3:00 pm	Business Offices	In person or by Zoom	

Strategic Planning Committee Member Requests & Public Comments
Adjournment

Committee Input Summary: Membership Demographics and Strategy – Conceptual
Discussion

Conceptual Discussion Summary
(Committee input received from Jim Freedman and Ken Schreder as of 02/04/2026)
This document reflects initial committee member input received to date and is intended to support a conceptual discussion regarding membership demographics and long-term strategy.
At the direction of the Recreation District Board, the Strategic Planning Committee has begun a conceptual review of golf membership structure, with a particular focus on long-term sustainability and potential future revenue risks related to demographic shifts.

Current Context
Full Golf Membership is currently near the cap of 450, indicating a generally healthy position.
Favorable January weather and strong public play have helped maintain full tee sheets.

As such, no immediate corrective action is required. This discussion is intended as forward-looking “food for thought” rather than a response to a current shortfall.

Board-Level Considerations Driving the Discussion
The Board raised several strategic questions for committee consideration:
Whether an aging membership population could create a future decline in full golf memberships as members “age out.”
Recent home sales data suggests a shift in buyer demographics:

Of 45 homes sold in 2025, only 7 new owners opted for full golf memberships.
Average age of sellers was approximately 81; average age of buyers was approximately 61.
These cohorts may have different lifestyle priorities and golf participation patterns.
The current 450-member cap exists to protect pace of play and member experience, but:

Golf usage varies significantly among members (9 vs. 18 holes, frequency of play, seasonal vs. year-round, morning vs. afternoon).

Property ownership alone enables eligibility, making the cap potentially more arbitrary than functional.
Additionally, the Board noted that membership dues provide a more predictable revenue stream than public play, which is weather- and availability-dependent.

Membership Concepts Raised for Discussion
The following ideas have been floated strictly as discussion concepts, not proposals:
Resident-Focused Concepts
Senior Golf Membership

For long-tenured resident members (e.g., 10+ years).
Potentially oriented toward 9-hole play at a reduced rate.
Could include age thresholds (e.g., 80+), tenure priority, and caps to limit revenue impact.
Seasonal (Winter) Resident Membership

For snowbird residents.
Structured similarly to existing summer memberships, at a reduced rate.
Resident Last-Minute / Same-Day Play

Deeply discounted access to unused tee times.
Intended to monetize otherwise unused capacity without impacting peak demand.
Afternoon-Only Resident Membership
Access restricted to later tee times to preserve prime morning availability.
Additional Concepts (Proposed by Ken)
Capped Senior Membership Category
Reduced dues (e.g., percentage of full membership).
Possible limits on in-season rounds, with guest-fee options for additional play.
Retains full access to other club amenities.
Intermediate / Younger Golf Membership
Designed to attract a younger demographic (age threshold TBD).
Reduced initiation and dues relative to non-resident full membership.
Intended to:
Seed future long-term membership

Build competitive golf culture
Generate initiation revenue and guest play

Introduce potential future homeowners to the community

Would require consideration of caps and interaction with the 450-member limit.
Any resident converting into a full membership category would still be expected to pay the full resident initiation fee, potentially strengthening capital reserves.

Data Identified as Necessary Before Any Recommendations
Both contributors emphasized that assumptions must be validated with data, including:

Demographics of current full golf members:

Age, tenure, rounds played, 9 vs. 18 holes
Seasonal vs. year-round
Time-of-day preferences
Demographics of recent home buyers (past 3 years):
Age, employment status, residency pattern
Golf participation and reasons for not joining
Likelihood of future membership
Number and behavior of resident golfers who are not full members:

Frequency of play
Barriers to membership
Tee sheet utilization by time of day and month:

Identification of unused capacity without pace-of-play impact
Market comparison:

Area club dues, initiation fees, cart/trail fees, and green fees
There is shared agreement that the perceived “cliff” of aging members should not be assumed without data.