University Park Recreation District
3501 Quadrangle Blvd., Suite 270, Orlando, FL 32817	Phone: 407-723-5900 Fax: 407-723-5901
http://universityparkrd.com/

The Workshop meeting of the Board of Supervisors of University Park Recreation District will be held on Tuesday, February 28, 2023, at 10:00 a.m. at the Community Center located at 8301 The Park Boulevard, University Park, FL 34201 and or virtually.

Meeting ID: 845 8893 8513
Passcode: 755354

Join meeting via Zoom:
https://us02web.zoom.us/j/84588938513?pwd=eUE4Q3BTNGVLNXBsOGViRXk1cWo2QT09

BOARD OF SUPERVISORS’ WORKSHOP MEETING AGENDA

Organizational Matters
Call to Order
Roll Call
Pledge of Allegiance
Public Comment Period [for any members of the public desiring to speak on any proposition before the Board]
Discussion
Update from Mark Criden Regarding the Presentation to the Neighborhood Chairs
Presentation from Steve Ludmerer Regarding the Financing Options
Input from the Board of Supervisors Regarding the Business Plan Concept

Date	Meeting Type	Time	Location	Note	
March 10, 2023	BOS Meeting	1:00 PM	University Park	Community Center	
April 4, 2023	Workshop Meeting	TBD	University Park	Community Center	

Adjournment

University Park Recreation District

Update from Mark Criden Regarding the Presentation to the Neighborhood Chairs

University Park Recreation District

Presentation from Steve Ludmerer Regarding the Financing Options

University Park Recreation District

Input from the Board of Supervisors Regarding the Business Plan Concept

From:	Vivian Carvalho
To:	Sally Dickson; Steven Ludmerer; David.Murphy@universityparkrd.com; Russell.Piersons@universityparkrd.com; mark.criden@universityparkrd.com
Cc:	Venessa Ripoll; jfetsick; mbarnebey@blalockwalters.com
Subject:	UPRD- Follow-up Items from BOS Continued Workshop Meeting 2.14.23
Date:	Wednesday, February 15, 2023 1:47:00 PM
Attachments:	image001.jpg
Importance:	High

*If you are a Board Member, please do not “reply all” per the Florida Sunshine Laws.*

Good Afternoon Board of Supervisors:

We wanted to reach out to you in regards to some of the follow-up items from the Board of Supervisors Continued Workshop Meeting held yesterday February 14, 2023.

Please send a list of items for the Concept of the Business Plan & (Committee) discussion that the Board will have at the February 28, 2023 Workshop Meeting. Below are the items to include in your email response by 4 sections:

Section 1- Business Plan
Bullet points of the description that the Business Plan will contain

Section 2- Business Plan (Committee)
Bullet points of the concept of the (Committee) and indicate the process for naming the Chair person and number of members in the committee. Also the qualification and background experience that would be beneficial component on serving in such (Committee).

Section 3- Goals and Objectives
Bullet points on the goals and objectives of the (Committee)

Section 4- Timeframe
Bullet points of timeframe and length that the (Committee) will be in existence.

As we discussed please send your list by noon on 2.21.23 so the final list can be compiled and circulated to the Board with the Agenda package.

If anyone has any question in regards to these follow-up items please contact management only. Regards,

Vivian Carvalho District Manager

PFM Group Consulting, LLC
Carvalhov@pfm.com | Phone 407-723-5900 | Fax 407-723-5901 | Web pfm.com 3501 Quadrangle Boulevard, Suite 270, Orlando, FL 32817

University Park Recreation District Response from Board of Supervisors 2/21/2023

David Murphy’s Email Response
Business Plan
overarching objective/ definition for UPCC (separate from Mission)
current member profile
projected member profile in 5 years. Similarities and differences.
sources of future members and competition for these members
measurements and monitoring of success of UPCC
role of resident vs. non-resident members
communication, messaging, outreach plans to attract future members
financial forecasts, P&L, balance sheet, reserves for next 5 years

Committee
will create the business plan under the supervision of the Chair
5-member committee plus Chair
diverse group…membership level, age, gender, length of membership, with a weighting toward younger and newer (under 5 year) members
expertise in a discipline…..finance, marketing/ brand management, communications, strategic planning/M&A, HOA/Club director.
candidate names to be presented by Board members and GM as well as selected from volunteers obtained on Club Weekly outreach
committee members and Chair chosen by a vote of the RD board

Goals and Objective
creation of a five-year business plan that utilizes sources including the current five-year financial forecast, the 20 year capital needs

analysis, Master Plan documents and the historic summary of the turnover. In addition, the plan will incorporate findings from
the various current Advisory Groups.
Timeframe
identification of candidates. Selection by the RD Board (March 10)
presentation of Advisory Group material and development of a refined Business Plan outline - (April 14)
presentation of the initial draft of the Business Plan - (June 9)
final presentation- (August 11)
edits and formal approval of the Business Plan - (September 8)

Mark Criden’s Email Response
I have nothing to add to this at this time. This basically contains the questions I need answered.

Rusty Piersons’ Email Response
Section 1- Business Plan
Bullet points of the description that the Business Plan will contain
At a high level, a business plan should create a clear, objective and compelling picture of who the business is, where it’s going, when it’s going to get there, how it’s going to get there and what it’s going to do quarter by quarter and year by year to get there
Steps
Build an “as is picture” that clarifies who we are, what we offer (provide) and how we operate today
Build a “will be picture” that clarifies who we want to be, what we want to offer and how we want to be operating X years from now
Build a “how and what we’re going to do to get there” picture that explains the key metrics we are going to track and what we intend to accomplish quarter by quarter and year by year to achieve our “will be picture”

Section 2- Business Plan (Committee)
Bullet points of the concept of the (Committee) and indicate the process for naming the Chair person and number of members in the committee. Also the qualification and background experience that would be beneficial component on serving in such (Committee).
The Board Representative should be Rusty. The chair person should be selected by Rusty as well.
The committee should consist of full, racquets and social members (resident and non-resident) and non-member owners with significant business leadership experience who are personally interested in building a better club. 6 to 7 other members beyond John and Rusty. The chair person, Rusty and John should select the committee with final approval from the Board.
John Fetsick should be on the committee. Section 3- Goals and Objectives
Bullet points on the goals and objectives of the (Committee)
Build a clear, objective and compelling metrics and priorities driven business plan that is easy to understand, unambiguous and captures the hearts and minds of the majority of the lot owners in the RD.
Gain board approval by September 2023.
Present to the RD lot owners and club members in October 2023.

Section 4- Timeframe
Bullet points of timeframe and length that the (Committee) will be in existence.
The business plan committee like all future board driven committees should be on-going standing committees.
Business plans are not static. They need to be adjusted as needed. Things change and stuff happens.

The final mission of this committee. The Board should set certain guidelines and requests for the committee to deliver. Then allow this group full autonomy from the board. In which they must deliver an unbiased and completely untarnished position developed thru strong input from homeowners/members perspective and various valid research and fact finding. To deliver a powerful Business Umbrella for the Club Board. At which time the Board will review and adjust as need be. Then present to the homeowners/members. Now the Board can leverage their constitutes for present and future major improvements/investments and gain financial commitments alike.

Steve Ludmerer’ s Email Response

Business Plan Components
Description of Company- Mission & Vision
Executive Summary
Product or Service Offerings
Target Markets, size, sociographic, anticipated changes
Marketing and Sales; competition
SWOT Analysis
Facilities – current and future
Organization and Staffing; Member Advisory Group(s) composition
Capital Requirements
Operating forecast(s); inherent risks and risk mitigation
KPIs; milestones.

Process
Key strategic issues must be decided by Board before Bus Plan team is activated. These issues include, but not limited to: Mission and Vision; Facilities- now and future, Capital Requirements and Reserves, Membership Levels/Caps.

Chair should be General Manager, supported by personnel in Finance, Marketing, HR, ideally in service business environments. May be employees or members. If members participate, they should represent different (all) membership levels (Social, Racquets, and Full) and both recent and longer-term owners.

Goals and Objectives
To produce a document to serve as guideline for Management. To be the underlying backdrop for MBOs.

To put in place a process to measure KPIs/milestones on a regular (no less than 2 year) basis.

Timeframe

Team should be formed once Board decisions are made. (Mission and Vision; Facilities- now and future, Capital Requirements and Reserves, Membership Levels/Caps.). Process should target for 6 months completion.

Suggested Template for Updating UPRD Business Plan

I.	Executive Summary	
a.	Brief History 2019 – 2023	
b.	How UP is Governed today	
c.	RD Vision, Mission, and Values	
d.	Summary of Past Surveys Indicating Member Wants	
i.	Prioritize Amenities that promote socialization of Members.	
e.	Current Health of the Club – Finances, Membership	
i.	Absence of and Priority of Building Reserves	
f.	Objectives and Strategies	
g.	Phase I Actions and Status	
II.	Phase II Proposal	
a.	Summary of 2020 SWOT Analysis	
b.	Review Priorities of Needs/Wants – Cost, Benefits	
c.	Funding Requirements – Highlight 3-5 Years/10-year LRF.	
d.	Funding Options with Recommendation	
III.	Communications Campaign to Build Resident Support	
a.	Campaign vs. Communications	
b.	Uncouple from Routine Communications	
a.	Separate Spotlight on Proposal	
c.	Resident Education via Neighborhood Meetings	
d.	Q & As with Prompt Returns – Shared with All	
e.	Aggressive Get Out the Vote Effort	
IV.	Deliverables to Membership	
a.	Clear and Concise proposal with timetable	
b.	Implementation Plan/Responsibilities	
c.	Impact of LRF	

Sally Dickson’s Email Response
Business Plan Outline
Major components of a plan should include the following:
Executive Summary
Purpose and goal of constructing the Business Plan
Overview of Club/RD history
Mission, vision, and values
How UP is governed
Challenges/Solutions
Review existing SWOT analysis– update as needed
Address solutions to significant SWOT issues identified
Identify all UPCC stakeholders and current offerings
Identify planned offerings and benefits to stakeholders
Outline Marketing tactics from existing plan
Identify target markets
Timeline for strategic and tactical efforts.
Communications campaign needed to build resident support.
Identify success metrics
Financial plan and projections (3-5 years)
Starting point is recently prepared 5-year forecast
Management will revise based on agreed assumptions

Section 2- Business Plan (Committee)
Bullet points of the concept of the (Committee) and indicate the process for naming the Chairperson and number of members in the committee. Also, the qualification and background experience that would be beneficial component on serving in such (Committee).
The Business Plan is RD Board of Supervisors responsibility; however, assistance is appropriate if needed during the process. Final product is approved by the Board of Supervisors. “Committee” or whatever we choose to call it operates as follows:
Must abide by Sunshine Laws
Chair to be appointed by Board of Supervisors (can be a Supervisor or a community volunteer)
If a Supervisor serves as Chair, 4 other committee members to be appointed by the remaining Supervisors (total of 5)
Qualifications based on past business experience, professional knowledge, knowledge of the Club and its workings, integrity

Section 3- Goals and Objectives
Bullet points on the goals and objectives of the (Committee) Section 4- Timeframe
Bullet points of timeframe and length that the (Committee) will be in existence.
Goals and Objectives:
Establish and publish a timeline of meeting dates/agendas
Compile all of the existing information relative to each of the identified components of the Business Plan as a starting point
Where information currently exists, update to reflect current circumstances
Provide written documentation of components presented as part of the updated Plan
Develop a written presentation format for the finalized document
Pending approval of contents by the RD Board of Supervisors
Complete the project by a date established by the RD Board of Supervisors at the outset